“……今日头条,想来各位都不陌生,呵呵,传统传媒业对其恨之入骨,很多人都因为今日头条的成功是因为其拥有的机器算法推荐,我承认,算法推荐确实是头条的技术优势,但是不能忽视内容作为生产要素的力量。与其说头条是一个拥有先进生产力的公司,不如说是一个能高效组织内容生产的公司。
必须要承认,今日头条成立最初,就是秉持着不做新闻生产者,只做新闻搬运工的思想建立的,依靠传统媒体内容聚合迅速崛起,那时的今日头条,它的内容呈现着平媒严肃文体的特征。
这也是让今日头条迅速崛起,用户过亿,月活跃用户4000万,成为行业第一的内容平台APP,流量的势能形成的重要因素。
之后就是出台可自媒体扶持计划,而内容上的“自媒体化”成就了今日头条的辉煌,去年一年的营收就达到了15亿美元。
而退出的自媒体化,更是让平台最初的头条号每天贡献3.2万篇内容和百分之七十的阅读量,那时的头条号账号刚2万个。
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